You may have recently seen an image called The Illusion of Choice. It did the rounds on Facebook because it’s a real eye-opener. It shows how thousands of products and brands we’re so familiar with stem from just a handful of major corporations. Coca Cola, Kraft, Nestle, P&G, Unilever, Kelloggs, Mars, Pepsico and Johnson & Johnson between them churn out almost every brand you can think of – from chocolate to shampoo, toothpaste to cereal.
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